
Spearheaded the design of minimalist and modern animated visuals for the Nest Thermostat Farsight view, successfully launched in 2025.
Role Creative Director
Capabilities UX, UI, Motion
Year 2025
Client Google Home
Company Huge
The challenge
Designing for farsight presents the dual challenge of creating captivating visuals that simultaneously integrate seamlessly without overwhelming the user seeking attention. The visual provided by the client as baseline did not meet these requirements, so we challenged ourselves and pivot to different directions in order to achieve what was expected.

The concepts
4 visual styles were explored during the process leading to the end result.
Organic: Emphasizing natural shapes with prominent rounded corners and curves, completed with single line strokes.
Loose: Handmade shapes with irregular angles, prominent twists, and fluid lines created through continuous single strokes.
Geometric: Shapes constructed from multiple geometric forms, utilizing lines and balanced through symmetry.
Linocut: Shapes contoured and filled with multiple lines to create volume and three-dimensionality.
@2024